What is a pillar page post?

A pillar page post refers to the actual content piece created as a pillar page. It is designed to provide extensive information on a particular topic and is typically structured to include links to cluster articles, enhancing the overall user experience and improving SEO.

Why are pillar pages important?

Pillar pages are important because they: Establish topical authority, helping your website rank higher in search engines. Simplify navigation for users, making it easier to find related content. Improve your internal linking strategy, which boosts SEO. Help avoid keyword cannibalization by organizing content effectively. Generate backlinks, as high-quality pillar content is more likely to be cited by other websites.

How do I create a pillar page?

To create a pillar page, follow these steps: Choose a broad topic relevant to your audience and business goals. Conduct keyword research to identify primary and long-tail keywords. Outline the content, ensuring comprehensive coverage of the topic. Write and design the pillar page, focusing on engaging, user-friendly content. Create cluster pages for related topics and interlink them with the pillar page. Promote the pillar page through various channels and measure its performance.

How to write a pillar post?

To write a pillar post: Start with thorough research on the chosen topic. Create a detailed outline that covers all key aspects of the topic. Write clearly and engagingly, using headings and visuals to enhance readability. Interlink to relevant cluster content to provide additional resources. Optimize for SEO by including targeted keywords and meta descriptions.

Best pillar page examples?

Some of the best examples of pillar pages include: HubSpot's "Content Marketing" page, which covers the entire field of content marketing and links to various related articles. Moz's "Beginner's Guide to SEO," serving as a comprehensive resource on SEO fundamentals while linking to more specific topics.

How topic clusters and pillar pages work?

Topic clusters and pillar pages work together as part of a content strategy that organizes content around central themes. A pillar page serves as the main resource for a broad topic, while cluster pages provide in-depth coverage of specific subtopics. This structure enhances SEO by creating a clear internal linking framework, making it easier for search engines to understand the relationship between content pieces.

What is the difference between pillar page and cluster page?

The main difference between a pillar page and a cluster page is their focus. A pillar page covers a broad topic comprehensively, acting as a central hub for related content. In contrast, a cluster page delves into specific subtopics related to the pillar page, providing more detailed information. Together, they create a cohesive content strategy that improves user experience and SEO.

What Is a Pillar Page & How to Create One + Examples

Q: What is a pillar page?

A pillar page is a comprehensive piece of content that covers a broad topic in detail. It serves as the central hub for related articles, known as cluster content. The purpose of a pillar page is to provide a thorough overview of a subject, linking to more specific articles that delve deeper into subtopics.

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Guest Post Opportunities15 May, 20251 min read

What Is a Pillar Page & How to Create One + Examples

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