Reddit Ads Community Targeting & Conversational Campaigns

Reddit is the world’s largest network of topic-based communities, where users actively discuss products, services, and purchase decisions. Unlike other platforms, Reddit users value authenticity, relevance, and conversation.

This service focuses on running Reddit Ads that blend naturally into communities, using interest, keyword, and subreddit targeting to drive high-intent traffic, engagement, and conversions without appearing intrusive or spammy.

 

 

Account Linking/Setup

• Linking Campaign Manager

• Adding Billing Information

• Granting access to team members

Media Plan

• Budget allocation (daily vs total)

• Campaign types

• Timing and seasonality

• KPI definition (CPL, CPA, CTR, CPM)

Campaign Setup

• Objective selection (Traffic, Leads,

Awareness, etc.)

• Bid strategy (Automated vs Manual)

• Ad format selection

• Landing page setup

• Tracking setup (UTM + Pixel)

Creative Adapts

• Creating multiple versions of creatives

• A/B testing headlines, images, CTAs

• Ad copy aligned with audience intent

• Design formats

Persona Definition

• Defining buyer personas for targeting

• Preferred channels & content types

Audience Generation

• Interests

• Keywords

• Demographics

• Behavior

Pixels Implementation

• Installing Insight Tag

• Setting up conversion events

• Cross-checking with GA4 / CRM

Campaign Optimization

• Adjusting bids & budgets

• Pausing low-performing ads

• Scaling winning ads

• Refreshing creatives

• Improving landing page experience

Reporting

• Weekly/monthly performance reports

• KPI tracking

• Recommendations & next steps